V-Ray 3.0 Launches: Faster Ray Tracing and Rendering Performance

Image Credit: Artwork by FAMA, Courtesy Chaos Group V-Ray 3.0 introduces a powerful set of new features and improvements. If you’ve been waiting to upgrade, now is the time to invest in an improved production-focused rendering engine: Artist-friendly Controls Designed with new and experienced users in mind, V-Ray 3.0 offers a simplified user interface with

Rendering vs Presentation

For years we considered RPC a “rendering” tool, designed to help create photorealistic imagery quickly and easily.  Photorealism was at the core of our DNA.  How deep? The “P” in RPC stands for “Photorealistic” (RPC = Rich Photorealistic Content)! Our ongoing observations of how imagery is created has led us to a broader definition of

The Wait is Over! Autodesk 360 Cloud-based Rendering for RPC Content is Available.

Since the release of Autodesk 360 Cloud-based Rendering, the demand to render RPC Content in the cloud has been constant. Initially, only the in-application RPC entourage rendered in the cloud. After much collaboration between ArchVision and Autodesk, RPC rendering support is now available for all ArchVision Dashboard RPC Content objects. Please keep in mind that

V-Ray 2.0 for SketchUp Officially Released!

SketchUp is one of the most widely used and easy to learn 3D modeling software applications on the market. And, V-Ray 2.0 for SketchUp only improves the experience! This artist-friendly rendering solution for SketchUp features dramatic improvements to visualization workflow (V-Ray RT®), image-based lighting quality (V-Ray Dome Light), and a designer’s ability to quickly manage